About Us

Monica’s Bridal

has been serving the Chattanooga area for over 25 years. Starting as an exclusive ready-to-wear boutique, Monica’s began to shift its emphasis into social occasion dresses and completed the transition into the bridal scene in 1995. Our North Chattanooga location houses a full-service bridal salon that emphasizes personalized service from knowledgeable consultants who will guide you through the process of finding the gown of your dreams.

Hi Babes, meet

Stephanie Palmer

Co-Owner

Stephanie has been a face of Monica’s since 2001. She applied for the job simply because it sounded fun- never imagining that within months she would decide that this is what would become her lifelong career. Over the past twenty years she has watched many of her flower girls and debutantes grow into brides, and has been able to play a part in dressing them for many of their big days in life. Stephanie wears many hats at Monica’s and loves being there for your YES moment as much as watching you see yourself ready to walk down the aisle at your final fitting. She has learned the bridal business from all aspects and continues to add to her arsenal of tricks up her sleeve for making your gown YOURS. She would not consider herself personally a “fashionista” though, and outside of business hours prefers jeans and flip-flops over heels. If you have had the opportunity to work with her in the store though you will see that she has a true passion for making everyone that walks through the door feel beautiful. While not being your Fairy Godmother at Monica’s she is involved in lots of fun things around town with her wife Jessie and her two sons Braiden and Tuff (The four-legger must be mentioned).

Allie Holland

Co-Owner

Allie truly grew up in the bridal business, and Monica’s has always been a home base for her. Her mom was the seamstress here for over 12 years, and Allie has been hanging around Monica’s since she was 10! After graduating from the University of Tennessee she went out to get some real world experience, but jumped at the opportunity to move home and pursue her dream of owning her own shop. The lessons she learned, along with those she picked up from her mom throughout the years have instilled a passion for all things bridal. Helping women feel beautiful is her favorite part of the job. Other favorite things include brunch, champagne and high heels. Her and her husband Josh are the proud parents of their daughter Noa and son Bobby.

Check out Allie featured in Nashville Voyager!

Ashley Stephens

Head Seamstress

Ashley has been in the bridal industry for over 20 years. Her journey began working on the sales floor and has taken her through manufacturer sales, gown design, store ownership and fashion show development around the country. Her Fashion Merchandising and Apparel Design degree enhanced her creative talent and gave her a fantastic baseline in learning how to make a gown fit your body perfectly. She now leads our team as a manager and head seamstress. Outside of Monica’s Ashley feeds her creative side through her photography and stays busying keeping her three boys and husband in line.

Caelin Larkin

Store Manager

Caelin leads our team as store manager, bringing sweetness, style and grace to our doors. We are lucky enough to have had her on our team for over 3 years and don’t know how we’d keep things going behind the scenes without her! Caelin loves her cats, new clothes, Taylor Swift and Coca-cola (not necessarily in that order). If you’ve worked with her you know her calming presence is everything! And don’t just take our word for it, here’s what one of her brides recently posted:

“I visited Monica’s today and had Caelin. She was so sweet and so helpful. She asked what I did or didn’t like about dresses, listened and knew just what to pick for what I liked!. She was all around amazing. When I tell you to go visit her you won’t regret it. She was amazing! Thank you Caelin for all your help!!. I found my dream dress at Monica’s :)” Miranda

Selah Giles

Assistant Manager

Beyond the fact that Selah is our resident “cool girl” she is also fantastic at making our brides feel seen and understood. Selah has been a Monica’s Babe for over three years now and still teaches us new things! Her vision is always fashion forward, but she knows how to tweak a look for any bride. To win Selah’s heart you need three things: her big water bottle, fresh flowers and sushi. Or just be a bride because that’s her soft spot! Just ask Kelley;

“Selah, is Amazing! She is friendly, upbeat, patient, and listens to what you want and don’t want in a dress. I wasn’t really sure what I wanted to begin with, but she was so patient and kind. In the end, she helped me to find the dress that fit my personality and style. Thanks so much Selah and Monica’s Bridal! Best experience ever and so worth it!”- Kelley